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Default Properties Collected by SiteWit

The following data points are collected about a visitor to help analyze web and campaign traffic. 

  • City
  • Region
  • Country
  • Time zone
  • Browser
  • Browser Version
  • Browser Language Setting
  • Browser Settings
  • Names, Descriptions, and versions of browser plugins
  • Device
  • Current URL
  • Initial Referrer
  • Initial Referring Domain
  • Operating System
  • Referrer
  • Referring Domain
  • Screen Height
  • Screen Width
  • Search Engine
  • Search Keyword
  • UTM Parameters (ie. any UTM tags associated with the link a customer clicked to arrive at the domain)
  • Last Seen (the last time a property was set or updated)
  • Cookies Enabled
  • Domain Name
  • Full URL
  • Screen Color Depth
  • Java Installed
  • Java Version
  • Flash Installed
  • Flash Version
  • Site Specific - Site Defined User Identifier
  • Goal Identifier
  • Tradedesk ID
  • Connect Lead ID
  • IP Address 

For any order processing from ecommerce sites, we may include the following data with other points listed above:

  • OrderID
  • SubTotal
  • Total
  • Tax
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