How do I select the right targeting for my campaign?

AdManager allows you to target regions by city, state or country meaning that you can target an area as small as your local town or as large as entire country. If you provide local services such as tree trimming or plumbing, it is good to keep the targeting aimed at your service areas so people outside of these areas will not see your ads. If you own an online store to ships all over a specific country, the country option will be best for you. When you select a country for example the United States, users outside of this area will not be able to trigger your ads, keeping your searches as relevant as possible. Select state targeting if your business offers products or services to one or more states within a country. For example, a lawyer may not be certified to practice across all states as each state has their own law, so the law firm should target all states apart from the ones in which they cannot practice.

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