AdManager provides four important benefits that help small business
run online marketing.
1. First, AdManager includes an intuitive wizard-like approach to
building marketing campaigns for both paid search and
display. For paid search, a single generic campaign is created
and deployed across multiple platforms such as Google, Bing,
and Yahoo. This makes it much easier for small business
owners to reach customers without having to master the
details of each platform. For display advertising, AdManager
automatically generates visual ads for approval and
deployment on Facebook and other prominent sites.
2. AdManager uses a collection of big data techniques to
continuously monitor, optimize and automatically run
campaigns. This includes consuming proprietary analytics and
running mathematical optimizations that guide the bidding
strategies specific to each platform.
3. AdManager also provides next-generation visitor based
analytics that keep small business owners engaged. This
information continually reinforces the value proposition.
4. Finally, a dedicated mobile app delivers the analytics and on-
going advertising results directly to the small business owner,
providing a convenient path to actively engage with the WBB